Hoopla Pale Ale

In search of the perfect festival beer, our Boulder Beer brewers and Kyle Hollingsworth, keyboardist of The String Cheese Incident and an avid homebrewer, joined creative forces. Imagination and improvisation flowed freely, and Hoopla was born. Hoopla Pale Ale is dry-hopped with generous amounts of Glacier hops for a fruity, floral hop aroma and flavor that will have your taste buds dancing.

  • 5.7% ABV
  • 40 IBU
  • Malt: Pale Malt, Carared Malt, Melanoidin Malt, Chocolate Malt
  • Hops: Nugget, Glacier, Centennial

Door Jams!

Kyle Hollingsworth of The String Cheese Incidident gives back to his fans door-to-door. Turns out he's not quite as big as Justin Timberlake, but with a little help...

'STUFF' The latest track from Kyle Hollingsworth, our own Hoopla Hero!

BAM! It's Hoopla Hero! Generic Beer drinkers are in for a treat after a visit from Kyle Hollingsworth's alter-ego, the Hoopla Hero.

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What's all the Hoopla?

We had a little fun with photoshop, but who can blame us? These shots were taken of a recent show by The String Cheese Incident, featuring Hoopla co-brewer Kyle Hollingsworth.

"Here We Go" By Kyle Hollingsworth

"Can't Wait Another Day" By The String Cheese Incident

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Kyle has some fun with Hoopla!